Business Breakfast | Brand in Business Strategy: How Protected Intellectual Property Opens Doors for Business Growth

We invite you to the Triniti Jurex business breakfast, where we will discuss how a strong and well-protected brand can serve as the foundation for successful expansion. Successful brands aren’t born out of luck—they are shaped by a clear strategy and deliberate protection. How does this work in practice? What decisions helped Beata’s Kitchen become a standout name in the food industry, BURGA gain international recognition, and global brands such as Universal Global (Minions, Trolls) or National Geographic secure long-term success?

During the event, you will learn how to:

• Protect your brand using EU funding opportunities • Expand your brand into new markets and product categories • Attract loyal customers and create long-term value

Brand strategy experts and intellectual property protection specialists, who have contributed to significant success stories and IP protection solutions, will share their insights:

• Jurgita Balčiūnienė, founder and CEO ofPower2Brands and partner & marketing director at Market3rs SRL, will provide insights on how a strong brand can be the key to international success. Drawing from her experience with projects such as Universal Global (Minions, Trolls), National Geographic, and many others, Jurgita will reveal how brand value and strategic communication help ensure successful expansion into new markets.
• Aistė Augustauskaitė-Keršienė, Head of Legal atBURGA, will share how this brand, known for its distinctive designs and high-quality products, achieved international success by effectively managing intellectual property and strengthening its value in the global market.
• Vilija Viešūnaitė, Managing Partner at Triniti Jurex and Head of the IP Law team, will provide expert insights on how to properly protect trademarks in Lithuania and other markets, as well as how to take advantage of EU funding for intellectual property protection.

Free event, however, registration is mandatory.

REGISTER NOW!