{"id":17538,"date":"2020-10-26T10:00:00","date_gmt":"2020-10-26T10:00:00","guid":{"rendered":"http:\/\/triniti.eu\/insights\/vilija-viesunaite-comments-on-the-deregistration-of-the-trademark-due-to-non-use-in-the-context-of-the-loccitane-dispute\/"},"modified":"2026-04-15T13:39:39","modified_gmt":"2026-04-15T13:39:39","slug":"vilija-viesunaite-comments-on-the-deregistration-of-the-trademark-due-to-non-use-in-the-context-of-the-loccitane-dispute","status":"publish","type":"insights","link":"https:\/\/triniti.1kdigital.com\/et\/insights\/vilija-viesunaite-comments-on-the-deregistration-of-the-trademark-due-to-non-use-in-the-context-of-the-loccitane-dispute\/","title":{"rendered":"Vilija Vie\u0161\u016bnait\u0117 comments on the deregistration of the trademark due to non-use in the context of the L\u2019Occitane dispute"},"content":{"rendered":"\n\r\n\r\nThe application may be submitted to the Lithuanian State Patent Bureau for revocation of the trademark registration due to non-use. This opportunity was used in a dispute over the trademark L\u2019Occitane in Lithuania. Vilija Vie\u0161\u016bnait\u0117 comments to Verslo \u017einios that deregistration of a trademark due to non-use is intended to eliminate \u201cdead\u201d and truly unused trademarks in the market.\r\n\r\n\r\n\r\n\r\n\r\nThe legislation has simplified the procedure for dealing with such requests, which has led to an increase in such disputes. However, a simpler procedure often becomes a tool for unfair combat, for example in trademark infringement cases, the process of revoking the registration of the opposing trademark for non-use can be used to delay the case proceedings in court.\r\n\r\n\r\n\r\n\r\n\r\nRead more in the article (in Lithuanian):\u00a0<a href=\"https:\/\/bit.ly\/3mkJut2\">https:\/\/bit.ly\/3mkJut2<\/a>\r\n\r\n\n","protected":false},"featured_media":5492,"template":"","person_countries":[256],"people_industries":[],"experience_practice_area":[338,392],"insight_category":[429],"class_list":["post-17538","insights","type-insights","status-publish","has-post-thumbnail","hentry","person_countries-leedu","experience_practice_area-andmekaitse","experience_practice_area-intellektuaalne-omand-tehnoloogiaoigus","insight_category-uudised"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vilija Vie\u0161\u016bnait\u0117 comments on the deregistration of the trademark due to non-use in the context of the L\u2019Occitane dispute - TRINITI - Pan-Baltic Law Firm<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"et_EE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vilija Vie\u0161\u016bnait\u0117 comments on the deregistration of the trademark due to non-use in the context of the L\u2019Occitane dispute - TRINITI - Pan-Baltic Law Firm\" \/>\n<meta property=\"og:description\" content=\"The application may be submitted to the Lithuanian State Patent Bureau for revocation of the trademark registration due to non-use. 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