TRINITI JUREX provided advice to Omnisend, a company that specializes in multi-channel marketing automation, on how to transfer personal data to third countries within a multinational group. The advice covered both the European Economic Area and the United Kingdom. The TRINITI JUREX team also addressed practical implementation issues related to the application of the European Commission’s Standard Contractual Clauses and their equivalent in the UK, known as the International Data Transfer Agreement. The issues discussed are especially relevant to multinational companies that operate in the European Economic Area, the UK, and third countries since the UK’s exit from the European Union and the Schrems II case significantly impacted the transfer of personal data outside the EU and EEA.
