{"id":16482,"date":"2017-09-27T07:19:23","date_gmt":"2017-09-27T07:19:23","guid":{"rendered":"http:\/\/triniti.eu\/insights\/prekiu-zenklas-nacionaline-kalba-prabanga-ar-butinybe\/"},"modified":"2026-04-15T13:39:26","modified_gmt":"2026-04-15T13:39:26","slug":"prekiu-zenklas-nacionaline-kalba-prabanga-ar-butinybe","status":"publish","type":"insights","link":"https:\/\/triniti.1kdigital.com\/lt\/insights\/prekiu-zenklas-nacionaline-kalba-prabanga-ar-butinybe\/","title":{"rendered":"Preki\u0173 \u017eenklas nacionaline kalba: prabanga ar b\u016btinyb\u0117?"},"content":{"rendered":"\nKiekvienais metais ES \u012fmoni\u0173 preki\u0173 ir paslaug\u0173 eksportas auga, tod\u0117l did\u0117ja ir poreikis tinkamai apsaugoti savo preki\u0173 \u017eenkl\u0105 kitose rinkose. Ta\u010diau da\u017enas verslininkas dabar u\u017eduoda klausim\u0105, ar mano tik lotyni\u0161kais \u0161riftais u\u017era\u0161yto preki\u0173 \u017eenklo registracija kitoje valstyb\u0117je apsaugos preki\u0173 \u017eenkl\u0105. <!--more-->I\u0161 ties\u0173, preki\u0173 \u017eenklo apsauga valstyb\u0117se, kuriose naudojami ne lotyni\u0161ki ra\u0161menys, turi savo ypatybi\u0173. Tarp toki\u0173 valstybi\u0173 priskiriama, pirmiausiai, Rusija, \u012f kuri\u0105 ES eksportuoja kone daugiausiai i\u0161 ne ES valstybi\u0173, o taip pat po truput\u012f atrandama Kinija, Japonija ar, pvz. Izraelis. Taigi, ar tose valstyb\u0117se pakaks tik lotyni\u0161ku \u0161riftu u\u017era\u0161yto preki\u0173 \u017eenklo apsaugos? Da\u017eniausiai ne. Preki\u0173 \u017eenklo registracij\u0105 ne lotyni\u0161kais ra\u0161menimis reikia pateikti taip pat greitai arba dar grei\u010diau nei standartin\u0119 lotyni\u0161k\u0105 versij\u0105.\n\nDaugumoje valstybi\u0173 yra reikalavimas preki\u0173 apra\u0161\u0105 daryti nacionaline kalba, vartotojas da\u017enai supranta ir skaito tik gimt\u0105ja kalba, tod\u0117l preki\u0173 \u017eenklo, u\u017era\u0161yto lotyni\u0161kais ra\u0161menimis, gali ir ne\u012fskaityti, o tai rei\u0161kia preki\u0173 \u017eenklas neatliks savo funkcijos. Gali atsirasti ir konkurent\u0173, kurie pirmiau registruos preki\u0173 \u017eenklo transkripcij\u0105 vietine kaba, ir tada lotyni\u0161ko preki\u0173 \u017eenklo pana\u0161um\u0105 \u012frodyti b\u016bt\u0173 labai nelengva.\n\nViena \u017eymesni\u0173 istorij\u0173 \u2013 preki\u0173 \u017eenklas Hermes, kuris Kinijoje kit\u0173 asmen\u0173 buvo registruotas vietiniais heroglifais, ir tokiu b\u016bdu buvo u\u017ekirstas kelias tikrajam savininkui \u012f preki\u0173 \u017eenklo apsaug\u0105 \u0161ioje teritorijoje. Dar daugiau \u2013 \u012fmon\u0117, gaminanti New Balance, buvo pripa\u017einta pa\u017eeidusi teises \u012f preki\u0173 \u017eenkl\u0105 asmens, kuris pateik\u0117 Kinijoje registruoti preki\u0173 \u017eenklo New Balanse versij\u0105 mandarin\u0173 kalba.\n\nKok\u012f variant\u0105 rinktis?\n<ul>\n \t<li>Galima daryti tiesiog lotyni\u0161k\u0173 gars\u0173 transkripcij\u0105 vietine kalba;<\/li>\n \t<li>Galima rinktis pana\u0161\u0173 preki\u0173 \u017eenkl\u0105 foneti\u0161kai, su ai\u0161kia vartotojui suprantama reik\u0161me;<\/li>\n \t<li>Galima daryti lotyni\u0161ko preki\u0173 \u017eenklo, kuris turi prasm\u0119, vertim\u0105 \u012f vietin\u0119 kalb\u0105;<\/li>\n \t<li>Galima vietin\u0117je rinkoje naudoti visai kitok\u012f pavadinim\u0105.<\/li>\n<\/ul>\nBet kuriuo atveju reikia konsultuotis su vietiniais kalbos ekspertais ir marketingo \u017emon\u0117mis.\n\n\u0160alia vietine kalba u\u017era\u0161yto preki\u0173 \u017eenklo, b\u016btinai reikia registruoti ir lotyni\u0161k\u0105 preki\u0173 \u017eenkl\u0105. Vietine kalba para\u0161ytas \u017eenklas da\u017eniausiai bus registruojamas per nacionalin\u0119 registracij\u0105. I\u0161imt\u012f sudaro ra\u0161menys rus\u0173 kalba \u2013 tok\u012f preki\u0173 \u017eenkl\u0105 supranta daugelio valstybi\u0173 gyventojai, tod\u0117l j\u012f galima registruoti naudojantis tarptautine registracija.\n","protected":false},"featured_media":9010,"template":"","person_countries":[248],"people_industries":[],"experience_practice_area":[269],"insight_category":[441],"class_list":["post-16482","insights","type-insights","status-publish","has-post-thumbnail","hentry","person_countries-lietuva","experience_practice_area-intelektines-nuosavybes-teise","insight_category-tinklarastis"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Preki\u0173 \u017eenklas nacionaline kalba: prabanga ar b\u016btinyb\u0117? - TRINITI - Pan-Baltic Law Firm<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Preki\u0173 \u017eenklas nacionaline kalba: prabanga ar b\u016btinyb\u0117? - TRINITI - Pan-Baltic Law Firm\" \/>\n<meta property=\"og:description\" content=\"Kiekvienais metais ES \u012fmoni\u0173 preki\u0173 ir paslaug\u0173 eksportas auga, tod\u0117l did\u0117ja ir poreikis tinkamai apsaugoti savo preki\u0173 \u017eenkl\u0105 kitose rinkose. Ta\u010diau da\u017enas verslininkas dabar u\u017eduoda klausim\u0105, ar mano tik lotyni\u0161kais \u0161riftais u\u017era\u0161yto preki\u0173 \u017eenklo registracija kitoje valstyb\u0117je apsaugos preki\u0173 \u017eenkl\u0105.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/triniti.1kdigital.com\/lt\/insights\/prekiu-zenklas-nacionaline-kalba-prabanga-ar-butinybe\/\" \/>\n<meta property=\"og:site_name\" content=\"TRINITI - Pan-Baltic Law Firm\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-15T13:39:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/triniti.1kdigital.com\/wp-content\/uploads\/2022\/01\/vilija-viesunaite.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1309\" \/>\n\t<meta property=\"og:image:height\" content=\"1309\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minut\u0117s\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/triniti.1kdigital.com\\\/lt\\\/insights\\\/prekiu-zenklas-nacionaline-kalba-prabanga-ar-butinybe\\\/\",\"url\":\"https:\\\/\\\/triniti.1kdigital.com\\\/lt\\\/insights\\\/prekiu-zenklas-nacionaline-kalba-prabanga-ar-butinybe\\\/\",\"name\":\"Preki\u0173 \u017eenklas nacionaline kalba: prabanga ar b\u016btinyb\u0117? - TRINITI - Pan-Baltic Law Firm\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/triniti.1kdigital.com\\\/lt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/triniti.1kdigital.com\\\/lt\\\/insights\\\/prekiu-zenklas-nacionaline-kalba-prabanga-ar-butinybe\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/triniti.1kdigital.com\\\/lt\\\/insights\\\/prekiu-zenklas-nacionaline-kalba-prabanga-ar-butinybe\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/triniti.1kdigital.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/vilija-viesunaite.jpg\",\"datePublished\":\"2017-09-27T07:19:23+00:00\",\"dateModified\":\"2026-04-15T13:39:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/triniti.1kdigital.com\\\/lt\\\/insights\\\/prekiu-zenklas-nacionaline-kalba-prabanga-ar-butinybe\\\/#breadcrumb\"},\"inLanguage\":\"lt-LT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/triniti.1kdigital.com\\\/lt\\\/insights\\\/prekiu-zenklas-nacionaline-kalba-prabanga-ar-butinybe\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"lt-LT\",\"@id\":\"https:\\\/\\\/triniti.1kdigital.com\\\/lt\\\/insights\\\/prekiu-zenklas-nacionaline-kalba-prabanga-ar-butinybe\\\/#primaryimage\",\"url\":\"https:\\\/\\\/triniti.1kdigital.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/vilija-viesunaite.jpg\",\"contentUrl\":\"https:\\\/\\\/triniti.1kdigital.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/vilija-viesunaite.jpg\",\"width\":1309,\"height\":1309},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/triniti.1kdigital.com\\\/lt\\\/insights\\\/prekiu-zenklas-nacionaline-kalba-prabanga-ar-butinybe\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/triniti.1kdigital.com\\\/lt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Preki\u0173 \u017eenklas nacionaline kalba: prabanga ar b\u016btinyb\u0117?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/triniti.1kdigital.com\\\/lt\\\/#website\",\"url\":\"https:\\\/\\\/triniti.1kdigital.com\\\/lt\\\/\",\"name\":\"TRINITI - Pan-Baltic Law Firm\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/triniti.1kdigital.com\\\/lt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/triniti.1kdigital.com\\\/lt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"lt-LT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/triniti.1kdigital.com\\\/lt\\\/#organization\",\"name\":\"TRINITI - Pan-Baltic Law Firm\",\"url\":\"https:\\\/\\\/triniti.1kdigital.com\\\/lt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"lt-LT\",\"@id\":\"https:\\\/\\\/triniti.1kdigital.com\\\/lt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/triniti.1kdigital.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/triniti-logo-en.svg\",\"contentUrl\":\"https:\\\/\\\/triniti.1kdigital.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/triniti-logo-en.svg\",\"caption\":\"TRINITI - Pan-Baltic Law Firm\"},\"image\":{\"@id\":\"https:\\\/\\\/triniti.1kdigital.com\\\/lt\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Preki\u0173 \u017eenklas nacionaline kalba: prabanga ar b\u016btinyb\u0117? - TRINITI - Pan-Baltic Law Firm","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"lt_LT","og_type":"article","og_title":"Preki\u0173 \u017eenklas nacionaline kalba: prabanga ar b\u016btinyb\u0117? - TRINITI - Pan-Baltic Law Firm","og_description":"Kiekvienais metais ES \u012fmoni\u0173 preki\u0173 ir paslaug\u0173 eksportas auga, tod\u0117l did\u0117ja ir poreikis tinkamai apsaugoti savo preki\u0173 \u017eenkl\u0105 kitose rinkose. Ta\u010diau da\u017enas verslininkas dabar u\u017eduoda klausim\u0105, ar mano tik lotyni\u0161kais \u0161riftais u\u017era\u0161yto preki\u0173 \u017eenklo registracija kitoje valstyb\u0117je apsaugos preki\u0173 \u017eenkl\u0105.","og_url":"https:\/\/triniti.1kdigital.com\/lt\/insights\/prekiu-zenklas-nacionaline-kalba-prabanga-ar-butinybe\/","og_site_name":"TRINITI - Pan-Baltic Law Firm","article_modified_time":"2026-04-15T13:39:26+00:00","og_image":[{"width":1309,"height":1309,"url":"https:\/\/triniti.1kdigital.com\/wp-content\/uploads\/2022\/01\/vilija-viesunaite.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minut\u0117s"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/triniti.1kdigital.com\/lt\/insights\/prekiu-zenklas-nacionaline-kalba-prabanga-ar-butinybe\/","url":"https:\/\/triniti.1kdigital.com\/lt\/insights\/prekiu-zenklas-nacionaline-kalba-prabanga-ar-butinybe\/","name":"Preki\u0173 \u017eenklas nacionaline kalba: prabanga ar b\u016btinyb\u0117? - TRINITI - Pan-Baltic Law Firm","isPartOf":{"@id":"https:\/\/triniti.1kdigital.com\/lt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/triniti.1kdigital.com\/lt\/insights\/prekiu-zenklas-nacionaline-kalba-prabanga-ar-butinybe\/#primaryimage"},"image":{"@id":"https:\/\/triniti.1kdigital.com\/lt\/insights\/prekiu-zenklas-nacionaline-kalba-prabanga-ar-butinybe\/#primaryimage"},"thumbnailUrl":"https:\/\/triniti.1kdigital.com\/wp-content\/uploads\/2022\/01\/vilija-viesunaite.jpg","datePublished":"2017-09-27T07:19:23+00:00","dateModified":"2026-04-15T13:39:26+00:00","breadcrumb":{"@id":"https:\/\/triniti.1kdigital.com\/lt\/insights\/prekiu-zenklas-nacionaline-kalba-prabanga-ar-butinybe\/#breadcrumb"},"inLanguage":"lt-LT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/triniti.1kdigital.com\/lt\/insights\/prekiu-zenklas-nacionaline-kalba-prabanga-ar-butinybe\/"]}]},{"@type":"ImageObject","inLanguage":"lt-LT","@id":"https:\/\/triniti.1kdigital.com\/lt\/insights\/prekiu-zenklas-nacionaline-kalba-prabanga-ar-butinybe\/#primaryimage","url":"https:\/\/triniti.1kdigital.com\/wp-content\/uploads\/2022\/01\/vilija-viesunaite.jpg","contentUrl":"https:\/\/triniti.1kdigital.com\/wp-content\/uploads\/2022\/01\/vilija-viesunaite.jpg","width":1309,"height":1309},{"@type":"BreadcrumbList","@id":"https:\/\/triniti.1kdigital.com\/lt\/insights\/prekiu-zenklas-nacionaline-kalba-prabanga-ar-butinybe\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/triniti.1kdigital.com\/lt\/"},{"@type":"ListItem","position":2,"name":"Preki\u0173 \u017eenklas nacionaline kalba: prabanga ar b\u016btinyb\u0117?"}]},{"@type":"WebSite","@id":"https:\/\/triniti.1kdigital.com\/lt\/#website","url":"https:\/\/triniti.1kdigital.com\/lt\/","name":"TRINITI - Pan-Baltic Law Firm","description":"","publisher":{"@id":"https:\/\/triniti.1kdigital.com\/lt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/triniti.1kdigital.com\/lt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"lt-LT"},{"@type":"Organization","@id":"https:\/\/triniti.1kdigital.com\/lt\/#organization","name":"TRINITI - Pan-Baltic Law Firm","url":"https:\/\/triniti.1kdigital.com\/lt\/","logo":{"@type":"ImageObject","inLanguage":"lt-LT","@id":"https:\/\/triniti.1kdigital.com\/lt\/#\/schema\/logo\/image\/","url":"https:\/\/triniti.1kdigital.com\/wp-content\/uploads\/2021\/12\/triniti-logo-en.svg","contentUrl":"https:\/\/triniti.1kdigital.com\/wp-content\/uploads\/2021\/12\/triniti-logo-en.svg","caption":"TRINITI - Pan-Baltic Law Firm"},"image":{"@id":"https:\/\/triniti.1kdigital.com\/lt\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/triniti.1kdigital.com\/lt\/wp-json\/wp\/v2\/insights\/16482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/triniti.1kdigital.com\/lt\/wp-json\/wp\/v2\/insights"}],"about":[{"href":"https:\/\/triniti.1kdigital.com\/lt\/wp-json\/wp\/v2\/types\/insights"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/triniti.1kdigital.com\/lt\/wp-json\/wp\/v2\/media\/9010"}],"wp:attachment":[{"href":"https:\/\/triniti.1kdigital.com\/lt\/wp-json\/wp\/v2\/media?parent=16482"}],"wp:term":[{"taxonomy":"person_countries","embeddable":true,"href":"https:\/\/triniti.1kdigital.com\/lt\/wp-json\/wp\/v2\/person_countries?post=16482"},{"taxonomy":"people_industries","embeddable":true,"href":"https:\/\/triniti.1kdigital.com\/lt\/wp-json\/wp\/v2\/people_industries?post=16482"},{"taxonomy":"experience_practice_area","embeddable":true,"href":"https:\/\/triniti.1kdigital.com\/lt\/wp-json\/wp\/v2\/experience_practice_area?post=16482"},{"taxonomy":"insight_category","embeddable":true,"href":"https:\/\/triniti.1kdigital.com\/lt\/wp-json\/wp\/v2\/insight_category?post=16482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}