{"id":16500,"date":"2017-08-31T09:57:53","date_gmt":"2017-08-31T09:57:53","guid":{"rendered":"http:\/\/triniti.eu\/insights\/pazabos-naujienlaiskiu-ir-reklamos-pranesimu-srauta\/"},"modified":"2026-04-15T13:39:26","modified_gmt":"2026-04-15T13:39:26","slug":"pazabos-naujienlaiskiu-ir-reklamos-pranesimu-srauta","status":"publish","type":"insights","link":"https:\/\/triniti.1kdigital.com\/lt\/insights\/pazabos-naujienlaiskiu-ir-reklamos-pranesimu-srauta\/","title":{"rendered":"Pa\u017eabos naujienlai\u0161ki\u0173 ir reklamos prane\u0161im\u0173 sraut\u0105"},"content":{"rendered":"\nJei reklamos ir rinkodaros prane\u0161im\u0173 siunt\u0117jai nebus atid\u016bs, nuo kit\u0173 met\u0173 gegu\u017e\u0117s j\u0173 laukia nemenkos baudos, tod\u0117l teisininkai jau dabar ragina pasitikrinti, ar prane\u0161imus siun\u010dianti bendrov\u0117 laikosi vis\u0173 \u012fsigaliosian\u010di\u0173 reikalavim\u0173, o radus tr\u016bkum\u0173 juos rekomenduoja nedelsiant pa\u0161alinti.\n\nNuo kit\u0173 met\u0173 gegu\u017e\u0117s 25 d. Lietuvoje \u012fsigalios Bendrasis duomen\u0173 apsaugos reglamentas, kuriame numatomos did\u017eiul\u0117s baudos u\u017e netinkam\u0105 duomen\u0173 apsaug\u0105. Jei dabar did\u017eiausia bausm\u0117 u\u017e pakartotin\u012f pa\u017eeidim\u0105 yra 3 t\u016bkst. eur\u0173, tai \u012fsigaliojus Reglamentui did\u017eiausios baudos gal\u0117s siekti net 20 mln. eur\u0173 arba 4 proc. \u012fmon\u0117s ankstesni\u0173 finansini\u0173 met\u0173 bendros metin\u0117s pasaulin\u0117s apyvartos. Tod\u0117l \u012fmon\u0117ms tikrai nebeapsimok\u0117s nepaisyti \u012fstatymo reikalavim\u0173, teigiama prane\u0161ime \u017einiasklaidai.\n\nAdvokat\u0173 profesin\u0117s bendrijos \u201eTRINITI LT\u201c partner\u0117, advokat\u0117 Vilija Vie\u0161\u016bnait\u0117<\/a> rekomenduoja atkreipti d\u0117mes\u012f \u012f kelet\u0105 svarbiausi\u0173 punkt\u0173. Pagal Reglament\u0105 sutikimas gauti tiesiogin\u0117s rinkodaros prane\u0161imus turi b\u016bti ai\u0161kiai i\u0161reik\u0161tas ir pateiktas asmeniui atskirai nuo kit\u0173 s\u0105lyg\u0173 ar nuostat\u0173. Tai rei\u0161kia, kad apsipirkimas elektronin\u0117je parduotuv\u0117je ar dalyvavimas vie\u0161ai paskelbtame konkurse prizui laim\u0117ti negali reik\u0161ti sutikimo gauti reklamos prane\u0161imus. Advokat\u0117 primena, kad tam turi b\u016bti gautas atskirtas sutikimas. Sutikimas turi b\u016bti duotas atliekant aktyvius veiksmus \u2013 tai gali b\u016bti varnel\u0117s pa\u017eym\u0117jimas ar kitoks ai\u0161kus parei\u0161kimas ar poelgis. Nedav\u0119 atskiro sutikimo gauti reklamos prane\u0161imams, bet juos gav\u0119, gal\u0117s sk\u0173sti siunt\u0117j\u0173 veiksmus Valstybinei duomen\u0173 apsaugos inspekcijai.\n\nTaip pat svarbu \u017einoti, kad nuo kit\u0173 met\u0173 gegu\u017e\u0117s vartotojui nebegalima si\u0173sti tiesiogin\u0117s rinkodaros prane\u0161im\u0173, jei jis sutiko su siuntimu vien nor\u0117damas \u012fsigyti vien\u0105 ar kit\u0105 prek\u0119 ar paslaug\u0105. Anot V. Vie\u0161\u016bnait\u0117s, sutikimas turi b\u016bti s\u0105moningas, savanori\u0161kas, duotas laisva valia. Si\u0173sti prane\u0161imus bus galima tik tokiu b\u016bdu, kokiam yra duotas sutikimas \u2013 jei sutikimas duotas gauti prane\u0161imus elektroniniu pa\u0161tu, negalima si\u0173sti trump\u0173j\u0173 \u017einu\u010di\u0173 telefonu ar pa\u0161tu. Jeigu tiesiogin\u0117s rinkodaros prane\u0161imai bus siun\u010diami skirtingais b\u016bdais, pavyzd\u017eiui, telefonu, elektroniniu pa\u0161tu ir pan. \u2013 vartotojui turi b\u016bti sudaromos galimyb\u0117s sutikti su kiekvienu i\u0161 tiesiogin\u0117s rinkodaros siuntimo b\u016bdu atskirai.\n\nSutikimo si\u0173sti prane\u0161imus gavimas pagal Reglament\u0105 turi b\u016bti grind\u017eiamas informacija \u2013 duomen\u0173 subjektas privalo \u017einoti apie duomen\u0173 valdytojo tapatyb\u0119, renkamus duomenis ir duomen\u0173 tvarkymo tikslus. Tai rei\u0161kia, kad pvz., kelioni\u0173 agent\u016bros surinkt\u0173 asmens duomen\u0173 negalima naudoti jos partneri\u0173 rinkodaros prane\u0161imams siuntin\u0117ti. Prane\u0161imus gali si\u0173sti tik tas, kam buvo duotas asmens sutikimas tvarkyti asmens duomenis tiesiogin\u0117s rinkodaros tikslu. Tai rei\u0161kia, kad nebebus galima papras\u010diausiai nusipirkti duomen\u0173 baz\u0119 ir pagal joje rastus duomenis siuntin\u0117ti informacij\u0105.\n\n\u012estatymai numato, kad asmens duomenis tvarkant automatiniu b\u016bdu, duomen\u0173 valdytojas privalo registruotis duomen\u0173 valdytoju Valstybin\u0117je duomen\u0173 inspekcijoje. \u201eTRINITI LT\u201c partner\u0117 V. Vie\u0161\u016bnait\u0117s teigimu, dauguma verslinink\u0173 dabar akivaizd\u017eiai \u0161io reikalavimo nesilaiko \u2013 nesiregistruoja Asmens duomen\u0173 valdytoj\u0173 valstyb\u0117s registre kaip duomen\u0173 valdytojai, ta\u010diau vis tiek automatiniu b\u016bdu tvarko asmens duomenis – siun\u010dia naujienlai\u0161kius ar kit\u0105 reklaminio pob\u016bd\u017eio turin\u012f vartotojams.\n\nV. Vie\u0161\u016bnait\u0117 atkreipia d\u0117mes\u012f, kad tiesiogin\u0117s rinkodaros prane\u0161im\u0173 gav\u0117jas tur\u0117s teis\u0119 bet kada nemokamai atsisakyti sutikimo tvarkyti duomenis tiesiogin\u0117s rinkodaros tikslais. Apie \u0161i\u0105 teis\u0119 asmenis reik\u0117s informuoti ai\u0161kiai, i\u0161 anksto ir atskirai nuo visos kitos informacijos.\n\n\u201eJeigu vien\u0105 dien\u0105 prane\u0161im\u0173 gav\u0117jas sutiks gauti reklamos med\u017eiag\u0105, o jau kit\u0105 dien\u0105 duomen\u0173 valdytojas gaus prane\u0161im\u0105, kad tokios med\u017eiagos gauti nebenorima, duomen\u0173 valdytojas prival\u0117s greitai reaguoti \u012f tok\u012f pageidavim\u0105 ir u\u017etikrinti, kad jau nuo pra\u0161ymo gavimo momento prane\u0161im\u0173 gav\u0117jas reklamos prane\u0161im\u0173 daugiau nebegaus\u201c, – nauj\u0105 tvark\u0105 pristato advokat\u0117.\n\nTyla, varnel\u0117mis i\u0161 anksto pa\u017eym\u0117ti langeliai, bendrose taisykl\u0117se ar dokumentuose nurodytos s\u0105lygos, jog bus siun\u010diami reklamos prane\u0161imai \u2013 tokios s\u0105lygos neatitiks keliam\u0173 sutikimo d\u0117l duomen\u0173 tvarkymo tiesiogin\u0117s rinkodaros tikslu gavimo reikalavim\u0173 ir pa\u017eeis asmens teises. U\u017e tai bus baud\u017eiama nema\u017eomis baudomis.\n","protected":false},"featured_media":9010,"template":"","person_countries":[248],"people_industries":[],"experience_practice_area":[269],"insight_category":[441],"class_list":["post-16500","insights","type-insights","status-publish","has-post-thumbnail","hentry","person_countries-lietuva","experience_practice_area-intelektines-nuosavybes-teise","insight_category-tinklarastis"],"acf":[],"yoast_head":"\nPa\u017eabos naujienlai\u0161ki\u0173 ir reklamos prane\u0161im\u0173 sraut\u0105 - TRINITI - Pan-Baltic Law Firm<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pa\u017eabos naujienlai\u0161ki\u0173 ir reklamos prane\u0161im\u0173 sraut\u0105 - TRINITI - Pan-Baltic Law Firm\" \/>\n<meta property=\"og:description\" content=\"Jei reklamos ir rinkodaros prane\u0161im\u0173 siunt\u0117jai nebus atid\u016bs, nuo kit\u0173 met\u0173 gegu\u017e\u0117s j\u0173 laukia nemenkos baudos, tod\u0117l teisininkai jau dabar ragina pasitikrinti, ar prane\u0161imus siun\u010dianti bendrov\u0117 laikosi vis\u0173 \u012fsigaliosian\u010di\u0173 reikalavim\u0173, o radus tr\u016bkum\u0173 juos rekomenduoja nedelsiant pa\u0161alinti.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/triniti.1kdigital.com\/lt\/insights\/pazabos-naujienlaiskiu-ir-reklamos-pranesimu-srauta\/\" \/>\n<meta property=\"og:site_name\" content=\"TRINITI - 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