{"id":16519,"date":"2018-07-02T07:27:41","date_gmt":"2018-07-02T07:27:41","guid":{"rendered":"http:\/\/triniti.eu\/insights\/teisme-sekasi-geriau-nei-futbolo-cempionate-garsusis-futbolo-zaidejas-lionel-andres-messi-cuccittini-laimejo-byla-del-savo-prekiu-zenklo\/"},"modified":"2026-04-15T13:39:27","modified_gmt":"2026-04-15T13:39:27","slug":"teisme-sekasi-geriau-nei-futbolo-cempionate-garsusis-futbolo-zaidejas-lionel-andres-messi-cuccittini-laimejo-byla-del-savo-prekiu-zenklo","status":"publish","type":"insights","link":"https:\/\/triniti.1kdigital.com\/lt\/insights\/teisme-sekasi-geriau-nei-futbolo-cempionate-garsusis-futbolo-zaidejas-lionel-andres-messi-cuccittini-laimejo-byla-del-savo-prekiu-zenklo\/","title":{"rendered":"Teisme sekasi geriau nei futbolo \u010dempionate: garsusis futbolo \u017eaid\u0117jas Lionel Andr\u00e9s Messi Cuccittini laim\u0117jo byl\u0105 d\u0117l savo preki\u0173 \u017eenklo"},"content":{"rendered":"\nGarsusis futbolo \u017eaid\u0117jas Lionel Andr\u00e9s Messi Cuccittini\u00a0pateik\u0117 registruoti preki\u0173 \u017eenkl\u0105, skirt\u0105 \u017eym\u0117ti sporto prek\u0117ms. \n\n<img decoding=\"async\" src=\"https:\/\/triniti.lt\/wp-content\/uploads\/sites\/4\/2018\/07\/messi-trademark.jpg\" alt=\"messi\" \/>\n\nJis buvo u\u017egin\u010dytas ankstesnio preki\u0173 \u017eenklo savininko Jaime Masferrer Coma, kuris teig\u0117, kad Messi preki\u0173 \u017eenklas yra klaidinamai pana\u0161us \u012f jo preki\u0173 \u017eenkl\u0105 MASSI.<!--more-->\n\nPirmieji gin\u010d\u0105 nagrin\u0117jusi\u0173 institucij\u0173 sprendimai nebuvo palank\u016bs Messi \u2013 preki\u0173 \u017eenklas MESSI buvo pripa\u017eintas negaliojan\u010diu, ta\u010diau futbolininkas nepasidav\u0117 ir pateik\u0117 skund\u0105 Europos Teisingumo Teismui, kuris jo skund\u0105 patenkino.\n\nTeismas nurod\u0117, kad nepaisant to, kad preki\u0173 \u017eenklai yra pana\u0161\u016bs vizualiai ir foneti\u0161kai, visgi futbolininko vardo \u017einomumas leis vartotojui atsieti \u0161iuo preki\u0173 \u017eenklu \u017eymimas prekes nuo kit\u0173 gamintoj\u0173 preki\u0173. Teismo nuomone, Messi reputacija n\u0117ra susijusi tik su visuomen\u0117s dalimi, kuri domisi futbolu ir sportu apskritai. Atvirk\u0161\u010diai, Messi yra gerai \u017einomas visuomen\u0117s veik\u0117jas, da\u017enai matomas ir aptarin\u0117jamas televizijoje ar radijuje. Atsi\u017evelgiant \u012f tai, preki\u0173 \u017eenklas MESSI turi pakankamai skiriam\u0173j\u0173 po\u017eymi\u0173 ir gali b\u016bti registruojamas.\n\n<a href=\"https:\/\/triniti.lt\/musu-komanda\/vilija-viesunaite\/\" target=\"_blank\" rel=\"noopener\">Vilija Vie\u0161\u016bnait\u0117<\/a>, TRINITI advokat\u0117: \u0161is teismo sprendimas patvirtina, kad \u017eymaus asmens vardas yra puikus preki\u0173 \u017eenklas. Nagrin\u0117jamoje byloje teismas net nepra\u0161\u0117 pateikti \u012frodym\u0173 apie futbolininko vardo \u017einomum\u0105. Nema\u017ea dalis \u017eymi\u0173 \u017emoni\u0173 yra registrav\u0119 savo preki\u0173 \u017eenklus, ta\u010diau tik\u0117tina, kad i\u0161kilus gin\u010dui, \u017eymaus \u017emogaus vardas ar pavard\u0117 b\u016bt\u0173 saugomi net ir ne\u012fregistruoti, ta\u010diau tokiu atveju padid\u0117ja \u012frodin\u0117jimo na\u0161ta, tod\u0117l registruoti savo preki\u0173 \u017eenkl\u0105 tikrai reikalinga. Pvz. Messi yra registrav\u0119s net savo para\u0161o vaizd\u0105.\n\n\u0160iuo metu Europos Teisingumo Teisme taip pat yra nagrin\u0117jamas gin\u010das d\u0117l preki\u0173 \u017eenklo NEYMAR.\n\nRonaldo preki\u0173 \u017eenklas yra 9-asis tarp labiausiai vertinam\u0173 sporto preki\u0173 \u017eenkl\u0173 pasaulyje.\n\n&nbsp;\n","protected":false},"featured_media":9010,"template":"","person_countries":[248],"people_industries":[],"experience_practice_area":[269,412],"insight_category":[441],"class_list":["post-16519","insights","type-insights","status-publish","has-post-thumbnail","hentry","person_countries-lietuva","experience_practice_area-intelektines-nuosavybes-teise","experience_practice_area-konkurencijos-teise","insight_category-tinklarastis"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Teisme sekasi geriau nei futbolo \u010dempionate: garsusis futbolo \u017eaid\u0117jas Lionel Andr\u00e9s Messi Cuccittini laim\u0117jo byl\u0105 d\u0117l savo preki\u0173 \u017eenklo - TRINITI - Pan-Baltic Law Firm<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Teisme sekasi geriau nei futbolo \u010dempionate: garsusis futbolo \u017eaid\u0117jas Lionel Andr\u00e9s Messi Cuccittini laim\u0117jo byl\u0105 d\u0117l savo preki\u0173 \u017eenklo - TRINITI - Pan-Baltic Law Firm\" \/>\n<meta property=\"og:description\" content=\"Garsusis futbolo \u017eaid\u0117jas Lionel Andr\u00e9s Messi Cuccittini\u00a0pateik\u0117 registruoti preki\u0173 \u017eenkl\u0105, skirt\u0105 \u017eym\u0117ti sporto prek\u0117ms. Jis buvo u\u017egin\u010dytas ankstesnio preki\u0173 \u017eenklo savininko Jaime Masferrer Coma, kuris teig\u0117, kad Messi preki\u0173 \u017eenklas yra klaidinamai pana\u0161us \u012f jo preki\u0173 \u017eenkl\u0105 MASSI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/triniti.1kdigital.com\/lt\/insights\/teisme-sekasi-geriau-nei-futbolo-cempionate-garsusis-futbolo-zaidejas-lionel-andres-messi-cuccittini-laimejo-byla-del-savo-prekiu-zenklo\/\" \/>\n<meta property=\"og:site_name\" content=\"TRINITI - Pan-Baltic Law Firm\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-15T13:39:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/triniti.1kdigital.com\/wp-content\/uploads\/2022\/01\/vilija-viesunaite.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1309\" \/>\n\t<meta property=\"og:image:height\" content=\"1309\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minut\u0117\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/triniti.1kdigital.com\\\/lt\\\/insights\\\/teisme-sekasi-geriau-nei-futbolo-cempionate-garsusis-futbolo-zaidejas-lionel-andres-messi-cuccittini-laimejo-byla-del-savo-prekiu-zenklo\\\/\",\"url\":\"https:\\\/\\\/triniti.1kdigital.com\\\/lt\\\/insights\\\/teisme-sekasi-geriau-nei-futbolo-cempionate-garsusis-futbolo-zaidejas-lionel-andres-messi-cuccittini-laimejo-byla-del-savo-prekiu-zenklo\\\/\",\"name\":\"Teisme sekasi geriau nei futbolo \u010dempionate: garsusis futbolo \u017eaid\u0117jas Lionel Andr\u00e9s Messi Cuccittini laim\u0117jo byl\u0105 d\u0117l savo preki\u0173 \u017eenklo - TRINITI - Pan-Baltic Law Firm\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/triniti.1kdigital.com\\\/lt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/triniti.1kdigital.com\\\/lt\\\/insights\\\/teisme-sekasi-geriau-nei-futbolo-cempionate-garsusis-futbolo-zaidejas-lionel-andres-messi-cuccittini-laimejo-byla-del-savo-prekiu-zenklo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/triniti.1kdigital.com\\\/lt\\\/insights\\\/teisme-sekasi-geriau-nei-futbolo-cempionate-garsusis-futbolo-zaidejas-lionel-andres-messi-cuccittini-laimejo-byla-del-savo-prekiu-zenklo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/triniti.1kdigital.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/vilija-viesunaite.jpg\",\"datePublished\":\"2018-07-02T07:27:41+00:00\",\"dateModified\":\"2026-04-15T13:39:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/triniti.1kdigital.com\\\/lt\\\/insights\\\/teisme-sekasi-geriau-nei-futbolo-cempionate-garsusis-futbolo-zaidejas-lionel-andres-messi-cuccittini-laimejo-byla-del-savo-prekiu-zenklo\\\/#breadcrumb\"},\"inLanguage\":\"lt-LT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/triniti.1kdigital.com\\\/lt\\\/insights\\\/teisme-sekasi-geriau-nei-futbolo-cempionate-garsusis-futbolo-zaidejas-lionel-andres-messi-cuccittini-laimejo-byla-del-savo-prekiu-zenklo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"lt-LT\",\"@id\":\"https:\\\/\\\/triniti.1kdigital.com\\\/lt\\\/insights\\\/teisme-sekasi-geriau-nei-futbolo-cempionate-garsusis-futbolo-zaidejas-lionel-andres-messi-cuccittini-laimejo-byla-del-savo-prekiu-zenklo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/triniti.1kdigital.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/vilija-viesunaite.jpg\",\"contentUrl\":\"https:\\\/\\\/triniti.1kdigital.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/vilija-viesunaite.jpg\",\"width\":1309,\"height\":1309},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/triniti.1kdigital.com\\\/lt\\\/insights\\\/teisme-sekasi-geriau-nei-futbolo-cempionate-garsusis-futbolo-zaidejas-lionel-andres-messi-cuccittini-laimejo-byla-del-savo-prekiu-zenklo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/triniti.1kdigital.com\\\/lt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Teisme sekasi geriau nei futbolo \u010dempionate: garsusis futbolo \u017eaid\u0117jas Lionel Andr\u00e9s Messi Cuccittini laim\u0117jo byl\u0105 d\u0117l savo preki\u0173 \u017eenklo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/triniti.1kdigital.com\\\/lt\\\/#website\",\"url\":\"https:\\\/\\\/triniti.1kdigital.com\\\/lt\\\/\",\"name\":\"TRINITI - Pan-Baltic Law Firm\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/triniti.1kdigital.com\\\/lt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/triniti.1kdigital.com\\\/lt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"lt-LT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/triniti.1kdigital.com\\\/lt\\\/#organization\",\"name\":\"TRINITI - Pan-Baltic Law Firm\",\"url\":\"https:\\\/\\\/triniti.1kdigital.com\\\/lt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"lt-LT\",\"@id\":\"https:\\\/\\\/triniti.1kdigital.com\\\/lt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/triniti.1kdigital.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/triniti-logo-en.svg\",\"contentUrl\":\"https:\\\/\\\/triniti.1kdigital.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/triniti-logo-en.svg\",\"caption\":\"TRINITI - Pan-Baltic Law Firm\"},\"image\":{\"@id\":\"https:\\\/\\\/triniti.1kdigital.com\\\/lt\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Teisme sekasi geriau nei futbolo \u010dempionate: garsusis futbolo \u017eaid\u0117jas Lionel Andr\u00e9s Messi Cuccittini laim\u0117jo byl\u0105 d\u0117l savo preki\u0173 \u017eenklo - TRINITI - Pan-Baltic Law Firm","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"lt_LT","og_type":"article","og_title":"Teisme sekasi geriau nei futbolo \u010dempionate: garsusis futbolo \u017eaid\u0117jas Lionel Andr\u00e9s Messi Cuccittini laim\u0117jo byl\u0105 d\u0117l savo preki\u0173 \u017eenklo - TRINITI - Pan-Baltic Law Firm","og_description":"Garsusis futbolo \u017eaid\u0117jas Lionel Andr\u00e9s Messi Cuccittini\u00a0pateik\u0117 registruoti preki\u0173 \u017eenkl\u0105, skirt\u0105 \u017eym\u0117ti sporto prek\u0117ms. Jis buvo u\u017egin\u010dytas ankstesnio preki\u0173 \u017eenklo savininko Jaime Masferrer Coma, kuris teig\u0117, kad Messi preki\u0173 \u017eenklas yra klaidinamai pana\u0161us \u012f jo preki\u0173 \u017eenkl\u0105 MASSI.","og_url":"https:\/\/triniti.1kdigital.com\/lt\/insights\/teisme-sekasi-geriau-nei-futbolo-cempionate-garsusis-futbolo-zaidejas-lionel-andres-messi-cuccittini-laimejo-byla-del-savo-prekiu-zenklo\/","og_site_name":"TRINITI - Pan-Baltic Law Firm","article_modified_time":"2026-04-15T13:39:27+00:00","og_image":[{"width":1309,"height":1309,"url":"https:\/\/triniti.1kdigital.com\/wp-content\/uploads\/2022\/01\/vilija-viesunaite.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minut\u0117"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/triniti.1kdigital.com\/lt\/insights\/teisme-sekasi-geriau-nei-futbolo-cempionate-garsusis-futbolo-zaidejas-lionel-andres-messi-cuccittini-laimejo-byla-del-savo-prekiu-zenklo\/","url":"https:\/\/triniti.1kdigital.com\/lt\/insights\/teisme-sekasi-geriau-nei-futbolo-cempionate-garsusis-futbolo-zaidejas-lionel-andres-messi-cuccittini-laimejo-byla-del-savo-prekiu-zenklo\/","name":"Teisme sekasi geriau nei futbolo \u010dempionate: garsusis futbolo \u017eaid\u0117jas Lionel Andr\u00e9s Messi Cuccittini laim\u0117jo byl\u0105 d\u0117l savo preki\u0173 \u017eenklo - TRINITI - Pan-Baltic Law Firm","isPartOf":{"@id":"https:\/\/triniti.1kdigital.com\/lt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/triniti.1kdigital.com\/lt\/insights\/teisme-sekasi-geriau-nei-futbolo-cempionate-garsusis-futbolo-zaidejas-lionel-andres-messi-cuccittini-laimejo-byla-del-savo-prekiu-zenklo\/#primaryimage"},"image":{"@id":"https:\/\/triniti.1kdigital.com\/lt\/insights\/teisme-sekasi-geriau-nei-futbolo-cempionate-garsusis-futbolo-zaidejas-lionel-andres-messi-cuccittini-laimejo-byla-del-savo-prekiu-zenklo\/#primaryimage"},"thumbnailUrl":"https:\/\/triniti.1kdigital.com\/wp-content\/uploads\/2022\/01\/vilija-viesunaite.jpg","datePublished":"2018-07-02T07:27:41+00:00","dateModified":"2026-04-15T13:39:27+00:00","breadcrumb":{"@id":"https:\/\/triniti.1kdigital.com\/lt\/insights\/teisme-sekasi-geriau-nei-futbolo-cempionate-garsusis-futbolo-zaidejas-lionel-andres-messi-cuccittini-laimejo-byla-del-savo-prekiu-zenklo\/#breadcrumb"},"inLanguage":"lt-LT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/triniti.1kdigital.com\/lt\/insights\/teisme-sekasi-geriau-nei-futbolo-cempionate-garsusis-futbolo-zaidejas-lionel-andres-messi-cuccittini-laimejo-byla-del-savo-prekiu-zenklo\/"]}]},{"@type":"ImageObject","inLanguage":"lt-LT","@id":"https:\/\/triniti.1kdigital.com\/lt\/insights\/teisme-sekasi-geriau-nei-futbolo-cempionate-garsusis-futbolo-zaidejas-lionel-andres-messi-cuccittini-laimejo-byla-del-savo-prekiu-zenklo\/#primaryimage","url":"https:\/\/triniti.1kdigital.com\/wp-content\/uploads\/2022\/01\/vilija-viesunaite.jpg","contentUrl":"https:\/\/triniti.1kdigital.com\/wp-content\/uploads\/2022\/01\/vilija-viesunaite.jpg","width":1309,"height":1309},{"@type":"BreadcrumbList","@id":"https:\/\/triniti.1kdigital.com\/lt\/insights\/teisme-sekasi-geriau-nei-futbolo-cempionate-garsusis-futbolo-zaidejas-lionel-andres-messi-cuccittini-laimejo-byla-del-savo-prekiu-zenklo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/triniti.1kdigital.com\/lt\/"},{"@type":"ListItem","position":2,"name":"Teisme sekasi geriau nei futbolo \u010dempionate: garsusis futbolo \u017eaid\u0117jas Lionel Andr\u00e9s Messi Cuccittini laim\u0117jo byl\u0105 d\u0117l savo preki\u0173 \u017eenklo"}]},{"@type":"WebSite","@id":"https:\/\/triniti.1kdigital.com\/lt\/#website","url":"https:\/\/triniti.1kdigital.com\/lt\/","name":"TRINITI - Pan-Baltic Law Firm","description":"","publisher":{"@id":"https:\/\/triniti.1kdigital.com\/lt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/triniti.1kdigital.com\/lt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"lt-LT"},{"@type":"Organization","@id":"https:\/\/triniti.1kdigital.com\/lt\/#organization","name":"TRINITI - Pan-Baltic Law Firm","url":"https:\/\/triniti.1kdigital.com\/lt\/","logo":{"@type":"ImageObject","inLanguage":"lt-LT","@id":"https:\/\/triniti.1kdigital.com\/lt\/#\/schema\/logo\/image\/","url":"https:\/\/triniti.1kdigital.com\/wp-content\/uploads\/2021\/12\/triniti-logo-en.svg","contentUrl":"https:\/\/triniti.1kdigital.com\/wp-content\/uploads\/2021\/12\/triniti-logo-en.svg","caption":"TRINITI - Pan-Baltic Law Firm"},"image":{"@id":"https:\/\/triniti.1kdigital.com\/lt\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/triniti.1kdigital.com\/lt\/wp-json\/wp\/v2\/insights\/16519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/triniti.1kdigital.com\/lt\/wp-json\/wp\/v2\/insights"}],"about":[{"href":"https:\/\/triniti.1kdigital.com\/lt\/wp-json\/wp\/v2\/types\/insights"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/triniti.1kdigital.com\/lt\/wp-json\/wp\/v2\/media\/9010"}],"wp:attachment":[{"href":"https:\/\/triniti.1kdigital.com\/lt\/wp-json\/wp\/v2\/media?parent=16519"}],"wp:term":[{"taxonomy":"person_countries","embeddable":true,"href":"https:\/\/triniti.1kdigital.com\/lt\/wp-json\/wp\/v2\/person_countries?post=16519"},{"taxonomy":"people_industries","embeddable":true,"href":"https:\/\/triniti.1kdigital.com\/lt\/wp-json\/wp\/v2\/people_industries?post=16519"},{"taxonomy":"experience_practice_area","embeddable":true,"href":"https:\/\/triniti.1kdigital.com\/lt\/wp-json\/wp\/v2\/experience_practice_area?post=16519"},{"taxonomy":"insight_category","embeddable":true,"href":"https:\/\/triniti.1kdigital.com\/lt\/wp-json\/wp\/v2\/insight_category?post=16519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}