{"id":19527,"date":"2022-04-28T10:29:25","date_gmt":"2022-04-28T10:29:25","guid":{"rendered":"http:\/\/triniti.eu\/?post_type=insights&p=19527"},"modified":"2026-04-15T13:39:40","modified_gmt":"2026-04-15T13:39:40","slug":"kaip-intelektine-nuosavybe-gali-padeti-siekti-jusu-uzsibreztu-esg-tikslu","status":"publish","type":"insights","link":"https:\/\/triniti.1kdigital.com\/lt\/insights\/kaip-intelektine-nuosavybe-gali-padeti-siekti-jusu-uzsibreztu-esg-tikslu\/","title":{"rendered":"Kaip intelektin\u0117 nuosavyb\u0117 gali pad\u0117ti siekti J\u016bs\u0173 u\u017esibr\u0117\u017et\u0173 ESG tiksl\u0173?"},"content":{"rendered":"\nAplinkos apsauga, socialin\u0117 atsakomyb\u0117 ir valdysena (angl.\u00a0Environmental, Social and Governance arba ESG) tampa vienu i\u0161 pagrindini\u0173 daugelio \u012fmoni\u0173 prioritet\u0173 \u2013 \u0161iandien privalome veikti taip, kad pasaulis tapt\u0173 geresne vieta gyventi ir b\u016bt\u0173 skatinamas tvarumas. ESG svarbu ne tik investuotojams – dabartiniais vertinimais ESG fonduose valdomo turto vert\u0117 vir\u0161ija 330 mlrd. JAV doleri\u0173, o 2022 m. tikimasi, kad j\u0173 bus dar daugiau [1]<\/a>. ESG atitiktis taip pat svarbi j\u016bs\u0173 esamiems ir b\u016bsimiems darbuotojams bei partneriams – jie bus link\u0119 labiau bendradarbiauti su ESG reikalavimus atitinkan\u010dia \u012fmone.\r\n\r\nTaigi, \u0161ie kriterijai tur\u0117t\u0173 atsispind\u0117ti ne tik j\u016bs\u0173 \u012fmon\u0117s investavimo politikoje, bet ir kasdien\u0117je jos veikloje, nes visa j\u016bs\u0173 \u012fmon\u0117s veikla labai greitai, jei dar ne dabar, bus vertinama pagal \u0161iuos tris kriterijus. Visgi, prisitaikyti prie j\u0173 n\u0117ra lengva u\u017eduotis.\r\n\r\nIntelektin\u0117 nuosavyb\u0117 formuoja ateit\u012f. Taip pat, jei ji tinkamai saugoma ir naudojama, intelektin\u0117 nuosavyb\u0117 gali s\u0105lygoti trumpesn\u012f keli\u0105 siekiant ESG tiksl\u0173. Inovacijos siejamos su tvarumu. \u017daliosios iniciatyvos pasitarnauja veiklai, susijusiai su klimato kaita. Taigi, intelektin\u0117 nuosavyb\u0117 negali b\u016bti pamir\u0161ta \u012fgyvendinant ESG tikslus, o veikiau laikoma prioritetu.\r\n\r\nBe jokios abejon\u0117s, licencijuot\u0173 IT produkt\u0173 naudojimas yra kiekvienos moderniai veikian\u010dios \u012fmon\u0117s higiena. Ta\u010diau tik \u012fsivaizduokite, kas nutikt\u0173, jei j\u016bs\u0173 \u012fmon\u0117 naudot\u0173 nelicencijuotus IT produktus arba suklastotas prekes ir tai i\u0161kilt\u0173 \u012f vie\u0161um\u0105? Tai nutolint\u0173 J\u016bs\u0173 ESG tikslus \u0161viesme\u010diais.\r\n\r\nTas pats taikytina ir duomen\u0173 apsaugai. Bendrov\u0117 „Meta” (dar \u017einoma kaip „Facebook”) jau tapo nepatrauklia ESG investuotojams d\u0117l vartotoj\u0173 duomen\u0173 nutek\u0117jimo. Taigi, siekiant ESG tiksl\u0173 yra labai svarbu tur\u0117ti visus reikalingus teisinius ir techninius duomen\u0173 apsaugos instrumentus.\r\n\r\n\u0160iam atvejui labai svarbu nuolat atlikti j\u016bs\u0173 \u012fmon\u0117s naudojamo intelektin\u0117s nuosavyb\u0117s portfelio audit\u0105, kad \u012fsitikintum\u0117te, jog visi jame esantys objektai priklauso jums ir nepa\u017eeid\u017eia tre\u010di\u0173j\u0173 asmen\u0173 teisi\u0173.\r\n\r\nBe to, socialin\u0117 atsakomyb\u0117 rei\u0161kia po\u017ei\u016br\u012f \u012f darbuotojus ir j\u0173 intelektin\u0117s nuosavyb\u0117s teises. Kiekviena \u012fmon\u0117 tur\u0117t\u0173 tur\u0117ti darbuotoj\u0173 intelektin\u0117s nuosavyb\u0117s teisi\u0173 perdavimo politik\u0105, \u012f kuri\u0105 b\u016bt\u0173 \u012ftrauktos ne tik \u012fprastos nuostatos, kad visos teis\u0117s \u012f darbuotojo sukurt\u0105 intelektin\u0119 nuosavyb\u0119 yra perduodamos \u012fmonei, bet ir b\u016bt\u0173 nustatytos teisingo ir tinkamo atlygio u\u017e \u0161i\u0173 intelektin\u0117s nuosavyb\u0117s teisi\u0173 perdavim\u0105 bei naudojim\u0105si jomis taisykl\u0117s.\r\n\r\nPreki\u0173 \u017eenklai taip pat gal\u0117t\u0173 b\u016bti tinkamas aplinkosaugos reikalavim\u0173 atitikimo orientyras. \u012eprasta, kad daugelis \u012fmoni\u0173 stengiasi parodyti savo ekologi\u0161kum\u0105 ir tvarum\u0105 registruodamos ir naudodamos \u201cekologi\u0161kus\u201d arba \u017ealius preki\u0173 \u017eenklus. Ta\u010diau, ar kiekvienas preki\u0173 \u017eenklas \u017eymi aplinkai draugi\u0161kas prekes ar paslaugas? \u012e ESG pa\u017eang\u0105 orientuota bendrov\u0117 \u0161iuo atveju netur\u0117t\u0173 daryti joki\u0173 kompromis\u0173 ir u\u017etikrinti, kad toki\u0173 preki\u0173 \u017eenkl\u0173 pagalba vartotojas b\u016bt\u0173 informuojamas tik apie tvarius ir ekologi\u0161kus produktus.\r\n\r\nI\u0161radimus ir patentus valdan\u010dios \u012fmon\u0117s taip pat yra patrauklesn\u0117s investuotojams – o jeigu i\u0161radimas yra orientuotas \u012f ESG tikslus, investuotojai bus pasireng\u0119 dar didesnei investicijai. Toks elgesys yra \u012fprastas daugeliu atvej\u0173, ta\u010diau ne visada – Harvard Business School[2]<\/a> atliktas tyrimas rodo, kad energetikos sektorius, kuris pirmauja \u017eali\u0173j\u0173 i\u0161radim\u0173 srityje, n\u0117ra populiarus tarp ESG investuotoj\u0173, o kiti sektoriai gauna gerokai auk\u0161tesnius ESG atitikties vertinimus, jei turi \u017eali\u0173j\u0173 ir (arba) socialini\u0173 i\u0161radim\u0173, net jei jie yra ir prastesn\u0117s kokyb\u0117s nei esantys energetikos sektoriuje. Taigi, jei J\u016bs\u0173 \u012fmon\u0117 tur\u0117t\u0173 ekologi\u0161k\u0105 ar socialiai orientuot\u0105 i\u0161radim\u0105 ir jam i\u0161duot\u0105 patent\u0105, tai da\u017enu atveju reik\u0161t\u0173 auk\u0161tesn\u012f ESG \u012fvertinim\u0105.\r\n\r\nBe to, jeigu J\u016bs\u0173 \u012fmon\u0117 licencijuot\u0173 savo intelektin\u0117s nuosavyb\u0117s portfelio objektus, kurie b\u016bt\u0173 reikalingi visuomeniniams tikslams, tik\u0117tina, kad j\u016bs\u0173 \u012fmon\u0117 atsidurt\u0173 \u012f ESG orientuot\u0173 \u012fmoni\u0173 s\u0105ra\u0161e. Geras \u0161ios iniciatyvos pavyzdys gal\u0117t\u0173 b\u016bti COVID vakcinos patent\u0173 licencijavimas. Kai kurios bendrov\u0117s gali netgi apsvarstyti vie\u0161\u0105 savo intelektin\u0117s nuosavyb\u0117s objekt\u0173 licencij\u0105.\r\n\r\nTai tik keli pavyzd\u017eiai, kaip intelektin\u0117 nuosavyb\u0117 gal\u0117t\u0173 pad\u0117ti siekti j\u016bs\u0173 \u012fmon\u0117s ESG tiksl\u0173, ir jie visi leid\u017eia daryti vien\u0105 i\u0161vad\u0105 – kiekviena \u012fmon\u0117 tur\u0117t\u0173 sutelkti didesn\u012f d\u0117mes\u012f \u012f tinkam\u0105 savo intelektin\u0117s nuosavyb\u0117s naudojim\u0105 ir apsaug\u0105.\r\n\r\n \r\n\r\n[1]<\/a>https:\/\/www.skadden.com\/insights\/publications\/2022\/02\/esg-2021-trends-and-expectations-for-2022\r\n\r\n[2]<\/a> The ESG Innovation Disconnect: Evidence from Green Patenting, presented by: Lauren Cohen\n","protected":false},"featured_media":6738,"template":"","person_countries":[248],"people_industries":[280],"experience_practice_area":[565,269],"insight_category":[441,914],"class_list":["post-19527","insights","type-insights","status-publish","has-post-thumbnail","hentry","person_countries-lietuva","people_industries-technologijos-komunikacijos-ir-ziniasklaida","experience_practice_area-aplinkosauga-socialine-atsakomybe-ir-valdysena-asv","experience_practice_area-intelektines-nuosavybes-teise","insight_category-tinklarastis","insight_category-tvarumas"],"acf":[],"yoast_head":"\nKaip intelektin\u0117 nuosavyb\u0117 gali pad\u0117ti siekti J\u016bs\u0173 u\u017esibr\u0117\u017et\u0173 ESG tiksl\u0173? - TRINITI - Pan-Baltic Law Firm<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kaip intelektin\u0117 nuosavyb\u0117 gali pad\u0117ti siekti J\u016bs\u0173 u\u017esibr\u0117\u017et\u0173 ESG tiksl\u0173? - TRINITI - Pan-Baltic Law Firm\" \/>\n<meta property=\"og:description\" content=\"Aplinkos apsauga, socialin\u0117 atsakomyb\u0117 ir valdysena (angl.\u00a0Environmental, Social and Governance arba ESG) tampa vienu i\u0161 pagrindini\u0173 daugelio \u012fmoni\u0173 prioritet\u0173 \u2013 \u0161iandien privalome veikti taip, kad pasaulis tapt\u0173 geresne vieta gyventi ir b\u016bt\u0173 skatinamas tvarumas. ESG svarbu ne tik investuotojams – dabartiniais vertinimais ESG fonduose valdomo turto vert\u0117 vir\u0161ija 330 mlrd. JAV doleri\u0173, o 2022 m. 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ESG svarbu ne tik investuotojams – dabartiniais vertinimais ESG fonduose valdomo turto vert\u0117 vir\u0161ija 330 mlrd. JAV doleri\u0173, o 2022 m. 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