{"id":32832,"date":"2025-04-14T09:25:12","date_gmt":"2025-04-14T09:25:12","guid":{"rendered":"https:\/\/triniti.eu\/?post_type=insights&#038;p=32832"},"modified":"2026-04-15T13:39:52","modified_gmt":"2026-04-15T13:39:52","slug":"aktores-kova-del-savo-atvaizdo-byla-kuri-primena-reklamai-butinas-sutikimas","status":"publish","type":"insights","link":"https:\/\/triniti.1kdigital.com\/lt\/insights\/aktores-kova-del-savo-atvaizdo-byla-kuri-primena-reklamai-butinas-sutikimas\/","title":{"rendered":"Aktor\u0117s kova d\u0117l savo atvaizdo \u2013 byla, kuri primena: reklamai b\u016btinas sutikimas"},"content":{"rendered":"\nTRINITI JUREX teisinink\u0117s \u2013\u00a0<strong>vadovaujan\u010dioji partner\u0117 ir Intelektin\u0117s nuosavyb\u0117s teis\u0117s komandos vadov\u0117 Vilija Vie\u0161\u016bnait\u0117<\/strong>\u00a0bei\u00a0<strong>vyresnioji teisinink\u0117 Greta Obadauskait\u0117<\/strong>\u00a0\u2013 atstovavo aktorei, kurios atvaizdas be jos sutikimo buvo panaudotas reklamoje. Teismas \u0161ioje byloje pri\u0117m\u0117 reik\u0161ming\u0105 sprendim\u0105 \u2013 pripa\u017eino, kad reklamos tikslu naudoti asmens atvaizd\u0105 galima tik gavus i\u0161ankstin\u012f sutikim\u0105, o \u0161io nesant \u2013 pa\u017eeid\u017eiamos asmens teis\u0117s.\r\n\r\nAktor\u0117s interesams atstovavusi TRINITI JUREX komanda\u00a0atkreip\u0117 d\u0117mes\u012f, kad teismas nutartimi dar kart\u0105 primin\u0117, jog tik pats asmuo turi teis\u0119 kontroliuoti savo atvaizdo naudojim\u0105, apibr\u0117\u017eti konkre\u010dias atvaizdo naudojimo ribas, terminus, prie\u0161tarauti atvaizdo naudojimui ar atgaminimui, taip pat tik jis disponuoja teise leisti atvaizd\u0105 atgaminti ir spr\u0119sti d\u0117l jo komercializavimo galimybi\u0173.\r\n\r\nKaip pastebi TRINITI JUREX teisinink\u0117s, kilusio gin\u010do i\u0161sprendimas taikiai b\u016bt\u0173 buv\u0119s kur kas ekonomi\u0161kesnis pa\u010diai atsakovei, kuri teismo sprendimu buvo \u012fpareigota atlyginti ir bylin\u0117jimosi i\u0161laidas \u2013 sum\u0105, net trigubai vir\u0161ijan\u010di\u0105 aktor\u0117s reikalaut\u0105 turtin\u0119 ir neturtin\u0119 \u017eal\u0105.\r\n\r\nVyresnioji teisinink\u0117\u00a0<strong>Greta Obadauskait\u0117<\/strong>\u00a0akcentuoja: \u201eTokie gin\u010dai itin aktual\u016bs vie\u0161ojoje erdv\u0117je atpa\u017e\u012fstamiems asmenims \u2013 menininkams, atlik\u0117jams, influenceriams \u2013 kuri\u0173 atvaizdas neretai naudojamas be j\u0173 \u017einios ar sutikimo.\u201c\r\n\r\n<strong>Aktori\u0173 gildijos atstov\u0117 Gabija Jaraminait\u0117<\/strong>\u00a0pastebi, kad tarptautin\u0117s aktori\u0173 federacijos renginiuose \u0161i tema vis da\u017eniau atsiduria d\u0117mesio centre, ypa\u010d skaitmenin\u0117je eroje, kai vaizdai gali b\u016bti lengvai platinami ir modifikuojami be asmens \u017einios ar sutikimo.\r\n\r\nGildijos pozicij\u0105 papildo ir\u00a0<strong>AGATA direktor\u0117 Agn\u0117 Beget\u0117<\/strong>, teigdama, kad teisin\u0117 kult\u016bra k\u016br\u0117j\u0173 at\u017evilgiu pastebimai ger\u0117ja, o aktor\u0117s Karolinos istorija yra puikus priminimas k\u016br\u0117jams ir kiekvienam i\u0161 m\u016bs\u0173 apie tai, kad savo teises verta ginti, o nukent\u0117jus svarbu kreiptis profesionalios teisin\u0117s pagalbos:\r\n\r\n\u201eKiekvienas toks atvejis padeda formuoti k\u016br\u0117jams palankesn\u0119 teisin\u0119 aplink\u0105 ir i\u0161gyvendinti nes\u0105\u017einingus bandymus naudotis j\u0173 paslaugomis nemokant u\u017e tai atlygio.\u201c\r\n\r\n<strong>D\u017eiaugiam\u0117s gal\u0117j\u0119 prisid\u0117ti prie \u0161ios svarbios bylos ir pad\u0117ti u\u017etikrinti, kad asmens teis\u0117s \u012f atvaizd\u0105 Lietuvoje b\u016bt\u0173 ginamos ai\u0161kiau, grie\u017e\u010diau ir efektyviau.<\/strong>\r\n\r\n<a href=\"https:\/\/www.15min.lt\/verslas\/naujiena\/bns-spaudos-centras\/reklama-be-sutikimo-aktores-kova-del-savo-atvaizdo-504940?fbclid=IwZXh0bgNhZW0CMTEAAR6vMUMceOYKTKHffJkjc0PmagLT6ALs77ZnXZO8NZSBnCNg080X5oOzEomV9w_aem_ZG78ZBgpVTZTGarUPZoO3g\">Daugiau informacijos &#8211; \u010dia.<\/a>\r\n\r\n&nbsp;\n","protected":false},"featured_media":32847,"template":"","person_countries":[248],"people_industries":[],"experience_practice_area":[269],"insight_category":[441],"class_list":["post-32832","insights","type-insights","status-publish","has-post-thumbnail","hentry","person_countries-lietuva","experience_practice_area-intelektines-nuosavybes-teise","insight_category-tinklarastis"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aktor\u0117s kova d\u0117l savo atvaizdo \u2013 byla, kuri primena: reklamai b\u016btinas sutikimas - TRINITI - Pan-Baltic Law Firm<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aktor\u0117s kova d\u0117l savo atvaizdo \u2013 byla, kuri primena: reklamai b\u016btinas sutikimas - TRINITI - Pan-Baltic Law Firm\" \/>\n<meta property=\"og:description\" content=\"TRINITI JUREX teisinink\u0117s \u2013\u00a0vadovaujan\u010dioji partner\u0117 ir Intelektin\u0117s nuosavyb\u0117s teis\u0117s komandos vadov\u0117 Vilija Vie\u0161\u016bnait\u0117\u00a0bei\u00a0vyresnioji teisinink\u0117 Greta Obadauskait\u0117\u00a0\u2013 atstovavo aktorei, kurios atvaizdas be jos sutikimo buvo panaudotas reklamoje. Teismas \u0161ioje byloje pri\u0117m\u0117 reik\u0161ming\u0105 sprendim\u0105 \u2013 pripa\u017eino, kad reklamos tikslu naudoti asmens atvaizd\u0105 galima tik gavus i\u0161ankstin\u012f sutikim\u0105, o \u0161io nesant \u2013 pa\u017eeid\u017eiamos asmens teis\u0117s. 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